Dubai, United Arab Emirates – Mobera Academy, a leading provider of digital marketing education, is offering a comprehensive Mobile Marketing Masterclass.
The extensive hands-on mobile app marketing program is designed to equip mobile app startups and developers with the latest strategies, tools, and techniques they can use to grow their app user base, engage users and ultimately grow their mobile app business.
Statista says there were five billion unique mobile internet users and 255 billion mobile app downloads in 2022. This exponential growth of mobile usage and the increasing importance of mobile apps in people’s daily lives represent a lucrative business opportunity for enterprising individuals and organizations.
However, as the market becomes increasingly saturated with mobile apps and options, the competition can be so stiff mobile app businesses have to work doubly hard to get people to notice, download, and use their apps.
This is where the value of mobile app marketing is. Master it, and your app will be competitive.
To this end, you can take the Mobile Marketing Masterclass by Mobera Academy. Tarek Reda and Mohammad Alazzeh created the program after spending more than 12 years doing digital marketing consultancy for organizations in the Middle East, Europe, and Africa and over six years lecturing on the topic in the region's leading training institutions.
The course is available on-demand for your convenience. Complete it and gain a thorough understanding of mobile user behavior, the value of mobile apps, and practical strategies for user acquisition, app store and conversion optimization, user engagement, and retention.
The course has eight modules, including one introductory unit and two user acquisition blocks. The lessons are superbly organized, and each constituent module covers essential topics and provides practical insights and hands-on exercises to reinforce the lectures.
Module 1: Introduction to Mobile Marketing
The Introduction to Mobile Marketing module delves into the fascinating world of mobile user behavior and imparts valuable insights into mobile app users' habits, tendencies, and preferences. Understanding the nuances of user behavior will enable you to develop targeted marketing strategies that resonate with your target audience and drive meaningful engagement.
Learn about stickiness and lifetime value, and through the three-part Metrics Map series, you’ll discover a comprehensive framework for measuring and analyzing the performance of mobile marketing campaigns.
Modules 2 and 3: User Acquisition
Levels one and two of the User Acquisition (UA) modules provide an in-depth exploration of various advertising platforms and strategies for acquiring new app users.
These modules will teach you the intricacies of Google App Ads, Apple Search Ads, Facebook Ads, Twitter Ads, Snapchat Ads, and TikTok Ads. You will also learn about ad remarketing, mobile ad fraud, affiliate marketing, and influencer marketing.
All throughout, you’ll discover effective campaign optimization techniques, performance benchmarks, and tips for maximizing ROI on advertising spend.
Module 4: App Store Optimization
App store optimization (ASO) is one of the most critical components of mobile app marketing, as it directly impacts organic app downloads and visibility. In this module, you will learn and optimize your app store presence.
This module will teach you how to differentiate ASO from search engine optimization, conduct keyword research, and optimize your Google Play Store and App Store page for maximum visibility and conversion.
Gain practical insights into general ranking factors (e.g., app name, ratings, reviews, updates, downloads), specific ranking factors for iOS (e.g., subtitle and keyword field) and Android (e.g., tags and descriptions), and strategies for leveraging in-app event cards to boost app discoverability.
Module 5: Conversion Optimization
Conversion rate optimization (CRO) is the process of maximizing conversions and is critical to mobile marketing success. You don’t want to waste the app views generated through advertising and organic store page optimization.
In this module, you will learn about user psychology principles, the app user journey, and user research best practices. You will gain hands-on experience in using heatmaps and session recording tools.
The module also discusses competitor analysis, funnel analysis, hypotheses testing, test ideas prioritization, AB testing, and personalization — all with the ultimate goal of increasing conversions and driving revenue growth.
Module 6: User Engagement and Retention
A mobile app doesn’t only need app downloads. It also needs engaged users. Therefore, you want high app engagement and retention rates and a low churn rate for your mobile app's health and revenue growth potential.
As the module title suggests, this lesson emphasizes the importance of user engagement and retention in mobile marketing and teaches you practical strategies to keep app users engaged.
Topics include push notifications, in-app messaging, and email marketing as primary methods of engaging app users. You will learn about the mobile app lifecycle stages and how to personalize experiences to enhance user satisfaction and loyalty.
Module 7: Tracking and Analytics
How successful are your mobile marketing efforts? Tracking and analytics will give you the data to measure, assess, and evaluate mobile marketing success.
The Tracking and Analytics module will teach you how to set up your Google Analytics account, link paid networks with mobile measurement partners, and track in-app events for data analysis.
You’ll get to explore advanced reporting features, such as funnel analysis, cohort reports, and segment overlay reports, and gain a deeper understanding of user behavior so you can optimize your marketing strategies accordingly. The module will also cover important topics such as deep links and tracker URLs, fraud detection, and the impact of privacy changes on tracking.
Module 8: Strategy and Planning
The final module on Strategy and Planning focuses on the strategic aspects of mobile marketing. Learn how to develop an audience-centric approach, map user journeys, and align marketing messaging with your product offerings. Discover how to define a North Star metric which can serve as a guiding principle for your marketing efforts.
Through exercises and templates (which are exclusively available to Mobera Academy’s Mobile Marketing Masterclass participants), you will learn how to map metrics to objectives, calculate marketing costs, and perform competitor analysis. You will also gain access to valuable mobile marketing tools and resources to enhance your strategic planning capabilities.
Level Up Your Mobile Marketing Expertise
Led and curated by mobile marketing experts and backed by real-world case studies, the Mobile Marketing Masterclass by Mobera Academy will provide you with the knowledge, practical skills, and tools to excel in mobile app marketing. You can look forward to a dynamic and an interactive learning experience.
Enrollment for the Mobile Marketing Masterclass is open.
To register, visit the Mobera Academy website: moberaacademy.com.
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